A concentrated audience
Not broad consumer reach. Relevant access to people who influence payroll, HR, SAP, and enterprise technology decisions.
Sponsor PayrollBADIes
Reach the people
who keep work working.
PayrollBADIes brings together practitioners, leaders, consultants, analysts, and technology teams around the conversations shaping payroll and HR tech.
Email about sponsorshipPayroll firstA community with shared expertise
Real experiencePerspectives from across payroll
Multi-formatVideo · social · email · live
Why it works
Credibility
with a pulse.
A voice people recognize
Partnerships live inside a distinct, trusted tone, not a generic ad break dropped into generic content.
One idea, many surfaces
Build continuity across the podcast, short video, LinkedIn, Payroll & Chill, and real-world events.
Ways to partner
Built around the story.
Not bolted onto it.
We favor a small number of relevant partners and clear sponsorship labeling. The audience’s trust comes first.
Episode partner
Own the opening, mid-roll, and closing presence around a conversation that fits your audience.
Payroll & Chill
Bring a useful point of view to inboxes through a clearly marked newsletter partnership.
Social & video
Extend the idea through short-form clips and high-energy LinkedIn storytelling.
Live & events
Show up with the BADIes at the moments when the payroll and SAP community gathers.
The partnership standard
Relevant. Useful.
Still unmistakably us.
- 01Audience fit first
Your offer should help payroll, HR, or enterprise technology professionals do better work.
- 02Build the right format
We shape the partnership around your objective and the content our audience actually wants.
- 03Keep it transparent
Every paid partnership is clearly marked. Trust is the product we protect.
Let’s make payroll impossible to ignore
Have a partnership idea?
Bring it to the BADIes.
Tell us about your organization, partnership idea, and timing. Email payrollbadies@gmail.com.
Email about sponsorship